You get a CMO's strategy plus an AI-run production layer for one monthly price. There's no hiring process, no payroll and no agency retainer, and you can pause or cancel anytime.
Built for Web3 and tech founders from seed to Series B.
TVL growth as CMO of Unizen
Pre-launch signups for a DeFi intelligence platform
Integrations and partnerships, several closed personally
Leading marketing across DeFi, L1/L2 infrastructure and brand
It's the model that made design subscriptions work, applied to the job that decides whether anyone hears about your product.
Pick a plan and you're onboarded within one business day, with a shared board and a direct line to me.
Add as many as you want: a launch, a positioning reset, a paid funnel or a partnership push. You can reorder them anytime.
One priority is active at a time. Finished work lands every week until it's done, and then the next one starts.
You get the strategy and the finished work that comes out of it, not a deck of recommendations you have to execute yourself.
New clients usually start with the three highlighted items, because every later priority depends on them.
A full-time CMO costs $250K or more before equity and recruiting fees, plus the six months it takes to find one.
One price every month, with no hourly billing and no scope-creep invoices.
Every decision comes from someone who has run marketing at a funded protocol, not a junior account manager.
Agents handle production under my direction, which is how one person delivers the output of a small team.
You get a shared board, one strategy call a week, and Telegram for urgent items, answered the same business day.
If you have a quiet month, pause and keep your unused days for later.
All strategy, copy and assets belong to you, including after you cancel.
I'm Michael Dunkley. I've spent 8+ years leading marketing for crypto and tech companies. As CMO at Unizen, I helped grow TVL from $50M to $117M and brought in 40+ integrations and partnerships. I've also run a pre-launch campaign that drew more than 30,000 signups and driven adoption in markets like Japan and Turkey.
Along the way I've managed budgets of up to $50K a month and led teams of 5 to 6 across growth, content and design, plus networks of 100+ KOLs and affiliates. My background in industrial design means brand and creative work gets the same rigor as the funnel.
Demand Club takes a small number of clients at a time. There's no handoff to a junior team and nothing is outsourced. You get my judgment on every priority, with AI handling the production underneath it.
This is the groundwork every other priority depends on.
The full fee is credited toward your first month if you subscribe.
Ongoing marketing leadership and execution, one priority at a time, with weekly delivery.
Spots are limited, and onboarding happens within one business day.
Not included: ad spend, management of full-time staff, or 24/7 availability.
It's a defined outcome with a finish line, like a token launch campaign, a positioning reset or a paid funnel built and running. Big priorities are split into weekly deliverables so you see progress every week.
Marketing that tries to do everything at once ships nothing well. Your queue can be as long as you like, and you can reorder it whenever plans change.
I set the strategy, write the briefs and review everything. AI agents handle production work like drafts, research, variations and reporting. Nothing reaches you without my sign-off, and nothing goes public without yours.
You work with me directly for the whole engagement, with no account managers and no subcontracted designers or writers.
Billing runs in 31-day cycles. If you pause after 20 days, you keep the remaining 11 for when you come back.
I build and optimize campaigns, but you pay ad spend directly to the platform. I can direct contractors and agencies you already use, but managing full-time employees is outside the subscription.
Start with Foundations. It's a fixed two-week project, and the full $2,500 is credited toward your first month if you continue.
Completed work isn't refundable, but you can pause or cancel anytime with no notice period.
Book a 15-minute call and we'll look at where you are and whether Foundations or the subscription fits better.