Strategy to shipped work, one flat fee.
Senior marketing leadership for emerging and established startups, shipped weekly. You get a CMO's strategy, hands-on execution from web design to funnels, and an AI-run production layer, with no hiring process, no payroll and no agency retainer.
One subscription for strategy, web design, funnels, launches and everything in between. Built for startups from seed to Series B.
You're onboarded within one business day, with a shared board and a direct line to me.
Reorder them anytime. One is active at a time.
Work lands weekly until the priority is done, and then the next one starts.
Demand Club is run by Michael Dunkley. There are no account managers and nothing is outsourced. A small roster of founders works with me directly, with AI handling the production underneath.
A full-time CMO costs $250K or more before equity and recruiting fees, plus the six months it takes to find one.
Manage your queue on a shared board and reorder it whenever plans change.
One price every month, with no hourly billing and no scope-creep invoices.
Finished work every week, plus one strategy call and same-day Telegram replies.
Every decision comes from someone who has run marketing at a funded company, not a junior account manager.
After your first three months, pause in a quiet month and keep your unused days, or cancel anytime.
All strategy, copy and assets belong to you, including after you cancel.
Growth in customer assets on platform as CMO of Unizen, a fintech company
Waitlist signups before launch for a financial data platform
Integrations and partnerships, several closed personally
Leading marketing across fintech, infrastructure and consumer brands
If it creates demand, it goes in the queue. You get the strategy and the finished work, not a deck of recommendations to execute yourself.
I'm Michael Dunkley. I've spent 8+ years leading marketing for fintech, tech and consumer companies. As CMO at Unizen, I helped grow assets on the platform from $50M to $117M and brought in 40+ integrations and partnerships. I've also run a pre-launch campaign that drew more than 30,000 signups and driven adoption in markets like Japan and Turkey.
Along the way I've managed budgets of up to $50K a month and led teams of 5 to 6 across growth, content and design, plus networks of 100+ creators and affiliates. I also do the hands-on work myself, from web and funnel design to brand. My background in industrial design means creative work gets the same rigor as the funnel.
Spots are limited, and onboarding happens within one business day.
A two-week project covering ICP, positioning, messaging, a competitive snapshot and a 90-day channel plan. The full fee is credited toward your first month if you subscribe.
Start with FoundationsPositioning and channel work take 60 to 90 days to show in your numbers. After that, it's month to month, and you can pause or cancel anytime.
See whether Foundations or the subscription fits better.
Not included: ad spend, management of full-time staff, or 24/7 availability.
It's a defined outcome with a finish line, like a product launch, a website redesign, a positioning reset or a paid funnel built and running. Big priorities are split into weekly deliverables so you see progress every week.
Marketing that tries to do everything at once ships nothing well. Your queue can be as long as you like, and you can reorder it whenever plans change.
I set the strategy, write the briefs and review everything. AI agents handle production work like drafts, research, variations and reporting. Nothing reaches you without my sign-off, and nothing goes public without yours.
You work with me directly for the whole engagement, with no account managers and no subcontracted designers or writers.
Strategy, positioning and channel work usually take 60 to 90 days to move your numbers. The first term gives that work room to land. After that, billing is month to month.
After your first three months, you can pause anytime. Billing runs in 31-day cycles, so if you pause after 20 days, you keep the remaining 11 for when you come back.
I build and optimize campaigns, but you pay ad spend directly to the platform. I can direct contractors and agencies you already use, but managing full-time employees is outside the subscription.
Start with Foundations. It's a fixed two-week project, and the full $2,500 is credited toward your first month if you continue.
Completed work isn't refundable. After the first three months, you can pause or cancel anytime with no notice period.
Book a 15-minute call and we'll look at where you are and whether Foundations or the subscription fits better.