Pause or cancel anytime.
Senior Web3 marketing leadership, shipped weekly, for one flat fee. You get a CMO's strategy plus an AI-run production layer, with no hiring process, no payroll and no agency retainer.
One subscription for strategy, launches, funnels and everything in between. Built for Web3 and tech founders from seed to Series B.
You're onboarded within one business day, with a shared board and a direct line to me.
Reorder them anytime. One is active at a time.
Work lands weekly until the priority is done, and then the next one starts.
Demand Club is run by Michael Dunkley. There are no account managers and nothing is outsourced. A small roster of founders works with me directly, with AI handling the production underneath.
A full-time CMO costs $250K or more before equity and recruiting fees, plus the six months it takes to find one.
Manage your queue on a shared board and reorder it whenever plans change.
One price every month, with no hourly billing and no scope-creep invoices.
Finished work every week, plus one strategy call and same-day Telegram replies.
Every decision comes from someone who has run marketing at a funded protocol, not a junior account manager.
Pause in a quiet month and keep your unused days, or cancel anytime.
All strategy, copy and assets belong to you, including after you cancel.
TVL growth as CMO of Unizen
Pre-launch signups for a DeFi intelligence platform
Integrations and partnerships, several closed personally
Leading marketing across DeFi, L1/L2 infrastructure and brand
If it creates demand, it goes in the queue. You get the strategy and the finished work, not a deck of recommendations to execute yourself.
I'm Michael Dunkley. I've spent 8+ years leading marketing for crypto and tech companies. As CMO at Unizen, I helped grow TVL from $50M to $117M and brought in 40+ integrations and partnerships. I've also run a pre-launch campaign that drew more than 30,000 signups and driven adoption in markets like Japan and Turkey.
Along the way I've managed budgets of up to $50K a month and led teams of 5 to 6 across growth, content and design, plus networks of 100+ KOLs and affiliates. My background in industrial design means brand and creative work gets the same rigor as the funnel.
Spots are limited, and onboarding happens within one business day.
A two-week project covering ICP, positioning, messaging, a competitive snapshot and a 90-day channel plan. The full fee is credited toward your first month if you subscribe.
Start with FoundationsBilling runs in 31-day cycles. Pause after 20 days and the remaining 11 wait for you.
See whether Foundations or the subscription fits better.
Not included: ad spend, management of full-time staff, or 24/7 availability.
It's a defined outcome with a finish line, like a token launch campaign, a positioning reset or a paid funnel built and running. Big priorities are split into weekly deliverables so you see progress every week.
Marketing that tries to do everything at once ships nothing well. Your queue can be as long as you like, and you can reorder it whenever plans change.
I set the strategy, write the briefs and review everything. AI agents handle production work like drafts, research, variations and reporting. Nothing reaches you without my sign-off, and nothing goes public without yours.
You work with me directly for the whole engagement, with no account managers and no subcontracted designers or writers.
Billing runs in 31-day cycles. If you pause after 20 days, you keep the remaining 11 for when you come back.
I build and optimize campaigns, but you pay ad spend directly to the platform. I can direct contractors and agencies you already use, but managing full-time employees is outside the subscription.
Start with Foundations. It's a fixed two-week project, and the full $2,500 is credited toward your first month if you continue.
Completed work isn't refundable, but you can pause or cancel anytime with no notice period.
Book a 15-minute call and we'll look at where you are and whether Foundations or the subscription fits better.