Senior marketing strategy and an AI-run execution layer, for one flat monthly fee. No hiring process, no payroll, no agency retainer. Pause or cancel anytime.
Built for Web3 and tech founders from seed to Series B.
TVL growth as CMO of Unizen
Pre-launch signups for a DeFi intelligence platform
Leading marketing across DeFi, L1/L2 infrastructure, and brand
The same model that made design subscriptions work, applied to the job that decides whether anyone hears about your product.
Pick a plan and you're onboarded within a day. You get a shared board and a direct line to me.
Add as many as you want: a launch, a positioning reset, a paid funnel, a partnership push. Reorder them anytime.
One priority is active at a time. Finished work lands every week until it's done, then the next one starts.
Strategy and the finished work that comes out of it. Not a deck of recommendations you have to execute yourself.
New clients usually start with the three highlighted items. Every later priority depends on them.
A full-time CMO costs $250k or more before equity, recruiting fees, and the six months it takes to find one.
One price every month. No hourly billing, no scope creep invoices.
Every decision comes from someone who has run marketing at a funded protocol, not a junior account manager.
Agents handle production under my direction, which is how one person delivers the output of a small team.
A shared board, one strategy call a week, and Telegram for anything urgent. No meeting creep.
Quiet month? Pause the subscription and keep your unused days for later.
All strategy, copy, and assets belong to you, including after you cancel.
I'm Kirk Dunkley. I've spent eight years leading marketing for crypto and tech companies, including the CMO role at Unizen, where TVL grew from $50M to $117M, and a pre-launch campaign that brought in more than 30,000 signups.
Demand Club takes a small number of clients at a time. There's no handoff to a junior team and nothing outsourced. You get my judgment on every priority, with AI handling the production work underneath it.
The groundwork every other priority depends on. Credited in full toward your first month if you subscribe.
100% credited toward your first month
Ongoing marketing leadership and execution, one priority at a time, with weekly delivery.
Limited spots. Onboarding within one business day.
Not included: ad spend, management of full-time staff, 24/7 availability.
A defined outcome with a finish line, such as a token launch campaign, a positioning reset, or a paid funnel built and running. Large priorities are broken into weekly deliverables so you see progress every week.
Because marketing that tries to do everything at once ships nothing well. One active priority keeps the work focused and the quality high. Your queue can be as long as you like, and you can reorder it whenever your plans change.
I set the strategy, write the briefs, and review everything. AI agents handle production work like drafts, research, variations, and reporting. Nothing reaches you without my sign-off, and nothing goes public without yours.
Me, directly, for the whole engagement. There are no account managers and no subcontracted designers or writers.
Billing runs in 31-day cycles. If you pause after 20 days, you keep the remaining 11 to use whenever you come back.
I build and optimize campaigns, but ad spend is paid directly by you to the platform. I can direct contractors and agencies you already work with. Managing full-time employees is outside the subscription.
Start with Foundations. It's a fixed two-week project with a clear deliverable, and the full $2,500 is credited toward your first month if you continue.
Completed work isn't refundable, but you can pause or cancel at any time with no notice period.
Book a 15-minute call. We'll look at where you are and whether Foundations or the subscription makes more sense.